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Communicating science: July 21 workshop to help scientists, engineers become better communicators

Communicating science:  July 21 workshop to help scientists, engineers become better communicators

“So, what do you do?”

It’s one of the most common questions posed in everyday life, but for scientists and engineers, answering can be problematic, requiring a quick assessment of the technological savvy of the questioner, whether that person is a relative, a colleague, a reporter or perhaps even a politician. Replying in an engaging way in language the listener can understand often takes forethought and practice. A National Science Foundation-sponsored workshop, “Science: Becoming the Messenger,” aims to help academic scientists and engineers learn to craft responses to this ubiquitous question that are effective in reaching a broad range of audiences through a variety of media.